Ingredients We Avoid

Our mission is to help customers differentiate between truth and fiction when it comes to natural beauty products. We are committed to carrying only the safest products on the market. We want you to know that when you purchase any product in our store, you can trust it to be safe, high-quality, and manufactured by socially and environmentally responsible companies. Our criteria for selecting products are very strict, and the list of ingredients we won’t accept is lengthy, that why we lead the Smart Beauty movement.